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The study shows similarities and differences between the usually gender-stereotypical roles communicated by the magazines and the experiences and beliefs of real people with various gender identities and sexual orientations.

LITERATURE REVIEW Gauntlett: Media, Gender, and Identity According to David Gauntlett (2002), professor of media studies at the University of Westminster, popular men’s magazines are tools, their prevalence indicative of men’s attempts at orienting themselves in the world, seek advice, and alleviate their insecurities (p. As for popular women’s magazines, the contradictoriness lies more in the presentation of independent womanhood with a disproportionate emphasis on looking beautiful. 206) He writes that we need not worry so much about the influence these magazines might have on readers, because they presumably can “pick’n’mix” and are capable of reading critically. In 2001 the editor of Marie Claire resigned because she was tired of working in an industry that “pretends to support women while it bombards them with impossible images of perfection day after day, undermining their self-confidence, their health and their hard-earned cash” (p. According to Gauntlett, we should just relax about the impact popular magazines have on men and women’s concepts of themselves (and concepts of masculinity and femininity).

However, as he acknowledges, and we understand, it’s possible that even information the reader doesn’t try, or even want, to remember can still be unconsciously assimilated into their ideas about masculinity and femininity (p. Rose & Hanson: Young Singles Scripts for a First Date In Rose and Hanson’s (1989) study of first dates, they found that traditional gender roles within a heterosexual first date context have remained somewhat static compared to previous behavior norms.

They first looked at eight different guides on dating etiquette for adolescents from 1957 until 1989 when the survey was conducted.

These expectations are built upon heteronormativity, the view that all human beings are either male or female, both in sex and in gender, and that sexual and romantic thoughts and relations are normal only when between people of different sexes.

The scripts were coded and calculated into percentages based upon finding reoccurring themes and actions.Widely-accessible magazines, television, advertisements, and movies all help to form and reinforce the ways in which we are expected to display and perform gender when interacting with others.This study examines three popular magazines marketed on a gendered basis (Cosmopolitan, Men’s Health, and Gentlemen’s Quarterly) and compares the advice and messages portrayed by these publications with survey responses from young adults.Overall our research showed that current contemporary beliefs and behaviors surrounding non-exclusive dating do not always reflect previous research findings, but some traditional gender roles and expectations do still exist.Cisgender women do not necessarily follow the norms that popular magazines such as Cosmopolitan present.The research collected a total of 104 different actions, and a script was defined as “consisting of those actions mentioned by more than 25 percent of the subjects for either the woman’s or the man’s role.” The man’s script had 27 actions and the women’s script had 19 actions.Fourteen actions were identical for both gender scripts, which were related to appearance and emotions before a first date like “groom and dress” and “be nervous,” as well as actions done simultaneously like “confirm plans,” “eat,” “go to movies etc.” and “joke/laugh/talk.” But the other five behaviors for women were described as reactive behaviors, while the 13 other dating scripts unique to men were described as self-directed, like “decide what to do” and “initiate physical contact.” Their ideas as to why first date behavior continues to be so scripted may be for many reasons, including the desire to make a good impression, to relieve awkwardness and also because “few people have the desire, energy or persistence to create highly innovative or novel scripts” (Gagnon, pg.6) But the main conclusion is that traditional stereotypes have persisted.Serewicz & Gale: First-Date Scripts: Gender Roles, Context, and Relationship This study looked at gender roles and expectations of non-exclusive dating and compared it from the 1950’s to the present (2007).Their hypothesis was that scripts would still be strongly gender typed, which they found to be true and that “cultural norms for the first date are explicit, formal, and have changed little over the past 30 years.” The survey asked 58 women and 39 men all between the ages of 18 and 22 from an undergraduate psychology class in the Midwest.The sample was mostly white, with only 8% black respondents.

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  1. The dichotomy between Zuckerberg's philosophy and the lives of his users makes revelations about the Facebook CEO's own private life all the more interesting.

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