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One example of this was in Rudder’s optimistic attempt to provide an alternative to the image-based focus of most dating sites.

In 2013, Ok Cupid celebrated the launch of a new “Love Is Blind” app by temporarily removing all the photos from it’s main website.

There are sites catering for most age and income brackets and a plethora of ethnic and religious groups, not to mention a constant stream of new and innovative takes on the dating site format. According to businessman Justin Mc Leod “everyone recognizes that the traditional dating model is broken”, and it is this belief that has prompted many hopeful entrepreneurs to throw their hat into the online dating ring.

alone, the prospect of choosing between them can seem as overwhelming as finding “the one” amongst the approximately 41 million Americans who have tried online dating.

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In Asia, Tinder is the most-loved app among users, followed by Badoo, Momo, Paktor, YYC, Heartbeep and i Pair: Meet your Match.

Sparks network, which owns JDate and Christian Mingle.com, also released mobile apps of these sites in both Android and i OS platforms to continue serving Jewish and Christian singles.

This transition to mobile apps reflects the preference of users for mobile devices due to ease of use and convenience.

In 2013, the Pew Research Center found that while 22 percent of 25-34 year-olds in the U. had used online dating sites, that number falls to just 3 percent for those over the age of 65; however, it is worth remembering that fewer 25-34 year-olds are married or in a relationship.

Undeterred by the high start-up and failure rate, it seems sites with a clear sense of their target market and format continue to be rewarded.

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